Citizen Watch America donates $100,000 to Jewelers for Children initiative


Citizen Watch America has donated $100,000 to Jewelers for Children, an organization founded by the US jewelry industry with the mission of helping children in need.

It has been donated through the Big Hearts, Little Hands initiative.

Jeffrey Cohen, president of Citizen Watch America, said: “Citizen Watch America continues to be a proud supporter of Jewelers for Children. We are thrilled to announce this contribution in support of the organization and to give back to the children and families.”


From April 1st through June 30th, Citizen Watch America donated 10% of proceeds from each Citizen and Bulova watch sale made on their respective e-commerce websites.

As a result of the initiative, Citizen Watch America was able to donate a total of $100,000 to help children in need and their families by supporting trusted non-profits like St. Jude Children’s Research Hospital, Make-A-Wish America, Elizabeth Glaser Pediatric AIDS Foundation and the National CASA Association among others.

David Rocha of Jewelers for Children, said: “This year has presented challenges for the entire jewelry industry.

“Having Citizen step up with this amazing promotion helps Jewelers for Children continue the life-changing support we provide to our charity partners. We are humbled and so thankful for Citizen’s extremely generous support.”

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