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Citizen UK turnover up 11% in 2012

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Citizen has announced its second consecutive year of record turnover in the UK, becoming the bestselling brand in the UK under £1,000.

Citizen said its UK turnover performance was “record-breaking” in 2012, up 11% compared to 2011, which in itself was a record year for the brand.

Citizen also stated that it was the bestselling watch brand in December 2012 in the under £1,000 price bracket, according to figures from GfK. The Company of Master Jewellers buying group also reported stellar sales for Citizen among its retail members during the festive period.

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Citizen UK managing director Alan Mace said: “I would like to congratulate the entire Citizen UK team and all our retail partners for helping us to deliver another fantastic result.

“It shows yet again that our innovative Eco-Drive product strategy combined with quality display and heavy-weight TV, magazine, outdoor and digital advertising has been successful and one which we will continue to implement in 2013 to differentiate the brand”

 

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