Citizen has announced its second consecutive year of record turnover in the UK, becoming the bestselling brand in the UK under £1,000.
Citizen said its UK turnover performance was “record-breaking” in 2012, up 11% compared to 2011, which in itself was a record year for the brand.
Citizen also stated that it was the bestselling watch brand in December 2012 in the under £1,000 price bracket, according to figures from GfK. The Company of Master Jewellers buying group also reported stellar sales for Citizen among its retail members during the festive period.
Citizen UK managing director Alan Mace said: “I would like to congratulate the entire Citizen UK team and all our retail partners for helping us to deliver another fantastic result.
“It shows yet again that our innovative Eco-Drive product strategy combined with quality display and heavy-weight TV, magazine, outdoor and digital advertising has been successful and one which we will continue to implement in 2013 to differentiate the brand”