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Citizen takes home pride of Lions from Cannes

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Citizen won a pride of Lions for the watch brand’s first global advertising campaign at the recent Cannes Lions festival.

The campaign, which focused on Citizen’s 2014 flagship model Eco-Drive Satellite Wave F100 watch which automatically adjusts to the correct local time zone anywhere on earth within three seconds, saw a pilot and photographer chase a sunset across several time zones.

The resulting five-minute documentary scooped Gold and Silver Lions in the Promo and Activation category at the ‘creativity and communication’ festival and awards, held in Cannes last month.

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Wieden+Kennedy Tokyo and Wieden+Kennedy Amsterdam created the campaign for Citizen.

Citizen further used the imagery captured during the Chasing Horizons flight online, at sporting events such as the US Open and Premiership Rugby as well as major airport hubs around the globe. 360 million people are thought to have watched the film since its release.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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