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Citizen skates into Zagreb with latest sponsorship

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Citizen is set to push its watches to a fresh international market, through an advertising campaign at the 2013 ISU European Figure Skating Championships in Croatia.

The Zagreb-based competition will feature advertising hoardings, part of Citizen’s continued sponsorship of the skating contest. It also sponsors sister ISU events held in Canada and Japan.

Citizen will showcase a brand new watch called the Stiletto Blade through the rink-side campaign. The new watch is a 5mm thin Eco-Drive ceramic watch, thought to be the world’s thinnest solar-powered ceramic timepiece. It also features sapphire crystal glass.

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The brand and this new timepiece is set to be positioned in front of millions of viewers, as the championship will also be televised.

 

Tags : advertisingcitizenfigure skatingice skatingzagreb
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