Citizen is set to launch complete shop-front advertising across 10 mall locations in the UK, with the potential to reach 10 million Christmas shoppers.
Continuing on from its TV advertising, Citizen will launch full-scale advertising on empty storefronts in 10 high profile shopping centres from December 1, including the Metro Centre Gateshead, Lakeside Thurrock, St David’s Cardiff, Bullring Birmingham, Kingfisher SC Redditch, Whitgift Croydon, Cabot Circus Bristol, Glades Bromley and St Enoch Glasgow.
At Bluewater shopping centre the brand has also installed a 165” digital screen, featuring an interactive consumer-focused campaign created with advertising media company Limited Space, that demonstrates its new Proximity watch while offering shoppers the chance to text and win the watch. The Proximity will also be showcased in real life, adjacent to the screen.
The digital screen is said to be of cinema screen quality showcase, which the brand says “is certain to capture shoppers’ attention from every angle [and takes] customer engagement to a whole new level”.
Mark Robinson, brand director for Citizen Watch UK, said: “We are extremely proud of our incredibly impactful shopping mall advertising. The new digital showcase screen at Bluewater is unique and this advertising platform provides us with a true showcase to engage the shoppers as they undertake their Christmas purchases.
“We were especially struck by the cinema screen quality and scale of the display Limited Space has created and its multipurpose nature. It’s the perfect window display for our brand in a top location for shopper footfall.”