Citizen kicks off its pre-Christmas television advertising today with five commercials promoting the company’s Promaster Collection and the ladies’ Diamond Collections.
The TV slots will complement in-store point of sale materials and an extensive advertising campaign across lifestyle print titles, London Underground and social media.
Key pieces in the multi-channel campaign include the men’s Promaster Altichron and Promaster Diver 200m, The focus for ladies will be on the Axiom Diamond and Citizen L Sunrise.
“The in-store launch is the precursor to the new integrated campaign including new TV advertising for the new Promaster Collection, including the Citizen Promaster Altichron and Promaster Diver 200M. The new Promaster TV advertising shows people who have a passion for adventure and outdoor pursuits as well as recognising the value of the reliability and professional features found in the Promaster Collection. The two new ladies’ TV commercials will be aired for the Citizen Axiom Diamond and Citizen L Sunrise, both adverts will focus on the diamond and Eco-Drive powered by light messaging,” explains Tracey Osborne, Citizen Watch UK marketing director.