What Disney does not know about marketing and brand extensions is not worth knowing, so the acquisition of the rights to the Star Wars franchise was always going to create commercial opportunities.
Disney’s official watch partner, Citizen, is getting in on the act with Limited Edition Star Wars timepieces that will be sold exclusively on Amazon.com.
The collection, which is inspired by the original trilogy of films, has a limited edition Luke Skywalker themed timepiece with details from his Rebel Alliance pilot helmet.
The watch’s black dial with white indices has red and yellow highlighting the 1/5-second chronograph measuring up to 60 minutes, 12/24-hour time and date.
The 44mm stainless steel case has a dark grey bezel with a matching Cordura strap.
It has a lightsaber-inspired chronograph second hand and is limited to 1,977 pieces globally; 1977 being the year of the first Star Wars release.
Han Solo is also represented in the collection with a 1,977 piece global limited edition watch inspired by his uniform of blue pants with a brown leather studded belt that are represented on the strap and the blue dial featuring his iconic red stripe.
Introduced in 1980’s Star Wars: The Empire Strikes Back, Boba Fett the bounty hunter gets the Citizen treatment in an olive green dialed watch with leather strap that borrows design references from his distressed helmet, chest armor and rockets. The timepiece is limited to 1,980 pieces globally.
The dark side is ever-present in the franchise and Citizen has turned to it with a black Darth Vader watch which has a meshed dial made to look like his ventilator mask. It is limited to 1,977 pieces globally.
Finally, there is a 40mm Death Star themed watch, also in black with a luminous Death Star printed on the dial.
When glowing, the dial illuminates with a green silhouette of the infamous moon-sized space station. Again, there are 1,977 on Amazon.
Each timepiece from the collection is numbered on the case back and will be presented in special Star Wars packaging.
Prices range from $395 to $475.