Citizen ambassador Naomi Osaka pushes positivity in Better Starts Now campaign


Naomi Osaka, who is competing in the US Open she won in 2018 this fortnight, is using her fame to champion social justice causes such as Black Lives Matter and Citizen, for which she is a brand ambassador, is supporting her positive message.

A new video interview highlights a shared cause between Ms Osaka and Citizen, which they call Better Starts Now.

Better Starts Now is the simple belief that, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it.


It is a reflection of Citizen’s philosophy that now is always the ideal time to start something new, and now is always the ideal time to take action and make things better.

This belief is a fundamental part of our approach to watchmaking, and it is also something we share with everyone who is responding to the challenges of this new era as we adapt to the changes in the world around us.

Ms Osaka is the subject of the first in a series of videos that will see a range of inspirational people sharing their Better Starts Now philosophy and how they have responded to the challenges they face, including in their daily lives, as they continue to excel in their respective fields.

In conjunction with the Better Starts Now initiative, Ms Osaka will be wearing the limited edition Naomi Osaka signature Citizen watch at the 2020 US Open.



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