CHRONEXT has been assembling a stellar board of executive and non executive directors this year, and has finishes with another appointment in the role of chief brand officer.
Slavka Jancikova joins the secondary market specialist with almost two decades of experience working with iconic global brands on her CV.
Most recently, she led the female-dedicated trainers category for adidas Originals.
Prior to that, she worked at the Nike global headquarters as a brand director and for Saatchi & Saatchi in New York.
“CHRONEXT has a unique hybrid business model supporting customers through all stages of luxury watch ownership. This sector is showing unprecedented development, driven by a new generation of buyers of luxury watches. I am excited to join CHRONEXT and bring the brand to a global level, Ms Jancikova says.
CHRONEXT CEO and co-founder Philipp Man sees experience in the trainer market as a great fit for the luxury watch world. “Slavka’s expertise in establishing and coordinating global branding activities will strengthen our brand as global market leader in the online luxury watch market. Her background with sneakers [trainers], the product that has conquered the pop culture and secondary market in recent years, as otherwise only watches have managed, will help us to position our hybrid business model in the market. We are very happy to have Slavka on board.”
CHRONTEXT describes Ms Jancikova as a modern-day leader and branding strategist with experience spanning multiple key markets.
As a category director at adidas, she was responsible for global product marketing with a revenue impact of €1 billion.
Prior to that, she held various brand management roles at Nike, and most recently worked alongside the CMO at the Beaverton headquarters.
Her focus was on setting annual brand priorities and long-term strategic goals to accelerate brand growth. She gained her first experience at Unilever and at Saatchi & Saatchi managing the global Procter & Gamble account.