Christopher Ward CEO Mike France believes the company now offers the widest selection of ecologically-produced watch straps on the market after unveiling a fresh range of C60 dive watches produced in collaboration with #tide, a specialist in turning ocean-bound plastic waste into a reusable materials.
Christopher Ward is using #tide materials for the straps as well as turning granules from the material into an injectable plastic used to decorate the C60’s case back and crown.
“It’s fantastic to see Christopher Ward pioneering the use of #tide for watch straps. They were one of the first with the courage and determination to change the material and change their perspective. It proves it’s possible to create a luxurious strap with a social and environmental value,” says Thomas Sciori, the entrepreneur behind #tide.
“We believe small changes can make a difference,” Mr France adds.
#tide trains and pays fishermen across Asia and The Philippines to collect, sort, process and transport ocean-bound plastic that is converted into reusable raw material.
This is the second time Christopher Ward has worked with #tide. Last year the company created a one-off strap for a limited edition C60 BLUE that raised money for the Blue Marine Foundation, a charity dedicated to restoring the ocean to health by addressing over-fishing.
“The fantastic success of that watch taught us two important things: our team is inspired by environmental concerns, and our customers want to see us do more with eco materials”, says Mr France.
Blue Marine Foundation will benefit from this season’s #tide C60 because Christopher Ward is donating £5 from every #tide strap that’s sold – either on a watch, or individually.
The NEW C60 #tide is available from $1,095 on a #tide strap or $1,215 on a bracelet. #tide straps come in blue, black and orange.
It has a new organic wave pattern engraved into the dial and Super-LumiNova is used to subtly back-light the sapphire crystal watch face as well as its hands and markers.
The design has a 3D look that glows in the dark like bio-luminescent algae the company says.
Like all watches in the C60 Trident family, the watch is waterproof to 600 metres and runs of a Sellita SW200 COSC-certified movement.