Christopher Ward launches websites for key markets

Mike France, Peter Ellis and Chris Ward_Christopher Ward

British brand Christopher Ward has proved its retail prowess by selling Swiss watches to the Swiss.

Christopher Ward has launched four new e-commerce websites in local currencies in Canada, Hong Kong, Singapore and Switzerland.

The brand reports continuing year-on-year growth and now sells direct to customers in 100 countries.

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Peter Ellis, co-founder of Christopher Ward, said: “As a pure-play online specialist retailer and, as part of our commitment to delivering the best possible customer service, it’s vital that we give clear, accessible pricing information and customers obviously prefer the instant clarity and accuracy of seeing and understanding pricing in their own local currency.

“In addition to our existing sites covering £, US$ and Euro, these sites support four of our strongest and still growing export markets. The Canadian site launched first this week and the very first feedback we saw was a comment ‘Great news for us Canucks!’ – so we’re delighted to further enhance the Christopher Ward experience for these customers.”

Next year the brand will expand its international online presence with sites dedicated to the Australian and Chinese markets with prices in local currencies and languages.

International sales make up 40% of the Christopher Ward business with the US being its largest export market. This year WatchPro named founders Mike France, Peter Ellis and Chris Ward as Brand Champions in the WatchPro Hot 100 2015.

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James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.