British-based watch company Christopher Ward is giving ten watches to healthcare workers putting their lives on the line to contain the Coronavirus crisis.
The idea is to honor ten heroes from the National Health Service (NHS), the UK’s state-run universal healthcare provider, by gifting them with a C65 Trident Diver watch worth $750 each.
“In a time of crisis and uncertainty Christopher Ward wants to focus its thoughts towards positive action and gratitude,” a statement from the company says.
On Friday, April 3, Christopher Ward will ask its followers on Instagram (@chriswardlondon) to nominate their NHS Heroes.
The healthcare workers who will be given a watch will be announced on Monday, April 6.
There has not yet been a similar initiative for healthcare workers in the United States, which is the second largest market for Christopher Ward.