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Christopher Ward creates blue sapphire watch face for its C60 diver

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Christopher Ward premieres its first television advertising campaign in the UK tomorrow, and it will feature the C60 Sapphire, the latest addition to the C60 Trident 3 series, as its star.

Its key feature is a translucent blue sapphire watch face and caseback which allows its Sellita SW200 automatic movement to be seen from both sides.

Christopher Ward has chosen a 40mm stainless steel case with a unidirectional bezel for the collection, which is aimed at the hottest part of the market right now: sports watches as everyday watches.

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It is water resistant to 600 meters, while its glossy sapphire dial adds interest and luxury to a watch selling for $920, or $1,020 on a steel bracelet.

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