Christopher Ward doubled their fundraising target with the auction of 10 No.1 watches raising £10,000 for a children’s hospice.
The UK watch brand has been reserving the 001 serial number examples of it watches for a number of years and auctioned them off in December for the Alexander Devine Children’s Hospice Service.
The auction, hosted on Maidenhead-based www.auctionofpromises.com, raised £7,123 in total with the #001 Christopher Ward C80 Sector GB watch reaching £1,050, more than three times the reserve price. Christopher Ward made the final total up to £10,000, using 5% sales on their annual charity day and a donation from the business.
Chris Ward, company co-founder, said: “Our customers loved this opportunity to help support such a worthy local cause and told us how the human aspect motivated them to dig deep. With our roots in Maidenhead, we are really happy to have helped bring a financial boost to the area’s local children’s hospice, Alexander Devine, and wish them every success in their amazing work."
Corporate fundraiser, Jess Lamont, added: “Christopher Ward came up with an interesting and original auction and we are absolutely delighted by the response. The funds raised will make such a huge difference to local families as we move closer to our hospice dream. We are so grateful for their incredible fundraising and want to thank everyone for their hard work, kindness and generosity. It is support like this that helps us to move the dream of building Berkshire’s children’s hospice forward and we are thrilled that Christopher Ward chose to support us”.