Chopard unveils fresh tagline reminding customers of its 158 year history


Chopard has created a new brand signature and a  advertising campaign designed to remind customers of the historic essence of the jewelery and watch Maison founded by Louis-Ulysse Chopard in 1860.

The signature, Chopard, the Artisan of Emotions since 1860, is described as a short message that sums up the very essence of the manufacture founded by Louis-Ulysse Chopard. “Passed on from generation to generation, it has ceaselessly perpetuated the heritage of artisanal skills and traditional crafts in fashioning exceptional and unique creations that naturally stir a sense of Emotion,” the company says.

In addition, a new advertising campaign leverages the sense of movement for which Chopard is famous. This movement symbolises the energy, innovation, creativity and dynamism of the Maison, a mind-set also embodied in the Chopard logo itself, with its dancing font imparting a dynamic and vivacious élan.


It thus reveals a powerful aesthetic code by asserting the emblematic status of the brand initial “C” in English script. The large “C” graces each visual, asserting itself with authority like a majestic seal. It serves as a potent reminder of the singular and unique nature of each of the creations from this incomparable Maison.



Previous articleApple Watch takes aim at older generation that typically buy Swiss
Next articleCitizen brand ambassador Osaka strikes commercial gold


Please enter your comment!
Please enter your name here