Chopard unveils fresh tagline reminding customers of its 158 year history


Chopard has created a new brand signature and a  advertising campaign designed to remind customers of the historic essence of the jewelery and watch Maison founded by Louis-Ulysse Chopard in 1860.

The signature, Chopard, the Artisan of Emotions since 1860, is described as a short message that sums up the very essence of the manufacture founded by Louis-Ulysse Chopard. “Passed on from generation to generation, it has ceaselessly perpetuated the heritage of artisanal skills and traditional crafts in fashioning exceptional and unique creations that naturally stir a sense of Emotion,” the company says.

In addition, a new advertising campaign leverages the sense of movement for which Chopard is famous. This movement symbolises the energy, innovation, creativity and dynamism of the Maison, a mind-set also embodied in the Chopard logo itself, with its dancing font imparting a dynamic and vivacious élan.


It thus reveals a powerful aesthetic code by asserting the emblematic status of the brand initial “C” in English script. The large “C” graces each visual, asserting itself with authority like a majestic seal. It serves as a potent reminder of the singular and unique nature of each of the creations from this incomparable Maison.




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