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Chisholm Hunter set to open biggest watch and jewellery boutiques in Britain


Chisholm Hunter is just weeks away from opening one of the biggest jewellery and watch destination boutiques in the UK.

At almost 10,000 square feet spread over three floors, the flagship store on Edinburgh’s famous Princes Street will see in a new era for Chisholm Hunter, which already operates 24 shops throughout the UK.

Managing director Harry Brown told WatchPro today that he hopes to open the new store on December 9, although that is likely to be a soft launch ahead of an official event at a later date.


The Edinburgh flagship will be positioned as a destination boutique for high end Swiss watches and will become the only store in Scotland to sell Vacheron Constantin, which will sit alongside other fine watch brands including Breguet, Blancpain, Bremont, Baume & Mercier and Montblanc.

The store will also use its three storey configuration to create areas for fine jewellery as well as fashion watch brands including Michael Kors, Emporio Armani, Vivienne Westwood and Hugo Boss.


A champagne bar on the first floor will be used for exclusive events and consultations with watch collectors and jewellery customers.

The space has epic views of Edinburgh Castle, making it a highly attractive destination for the wealthy tourists that the city attracts.

“There will be no more exciting place to shop for watches in Britain,” promises Mr Brown.


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