Rotary kicked off its first season of premiership football sponsorship with a presentation to Chelsea Football Club players.
The watch brand has signed up to a four-year deal as the football club’s Global Official Timekeeper, making it the club’s first ever watch partner.
To mark the partnership Rotary has created two special edition Swiss-made watches. The quartz chronographs have been individually numbered and have the Chelsea FC blue lion logo on the dial.
The watches will be sold through Chelsea FC’s website and the club’s shops at Stamford Bridge and Kingston in London.
Yesterday Rotary chairman Robert Dreyfus visited the team’s training grounds in Cobham, Surrey, to present each of the club’s first team players with one of the commemorative watches.
Rotary also plans to launch a dedicated microsite to promote the partnership. The site will showcase the commemorative watches and allow consumers to sign up for offers from the brand.