The Floida-based Sea Turtle Conservancy was created in 1959 with a mission to protect the dwindling population of the marine creatures and their habitat. It was also the year that Certina unveiled its very first DS Action Diver watch.
60 years on and Certina is marking the double anniversary with a special edition of its dive watch.
It goes on sale in June as the DS Action Diver Sea Turtle Conservancy 60th Anniversary priced at around $950.
The watch ties together two of Certina’s major themes: the robustness of its timepieces, and the turtle symbol.
It meets the ISO 6425 standards of a true dive watch including a unidirectional rotating bezel, Super-LumiNova coated hands and markers, and a screw-down crown and case back that makes the watch waterproof to 300 meters.
The 43mm steel watch with black dial is powered by an automatic Powermatic 80 movement with a power reserve of up to 80 hours.
It is worn on a black rubber strap and comes in packaging the shape of the well-known Certina DS turtle shell.
A percentage of each sale for the watch goes the Sea Turtle Conservancy in support of its work in protecting sea turtles and their habitats.