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INTERVIEWS

THE BIG INTERVIEW: Patrick Graf, chief commercial officer for Bucherer, looks to the future

Patrick Graf Bucherer
These are challenging times for luxury Swiss watch retailers and brands, but the current Coronavirus crisis is an opportunity, says Bucherer's ever-optimistic chief commercial officer Patrick Graf in conversation with Rob Corder. A much greater focus on domestic customers in the United States, United Kingdom, Germany, France and Switzerland is giving the business better balance, and growth of certified pre-owned luxury watches and ecommerce is preparing it for a very different future, Mr Graf says in this month's Big Interview.
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BUSINESS BRIEFING: Zeon’s global ambitions

Simon Gillham LR
Less is so often more. Zeon oversees far fewer brands than a decade ago, but has command over those brands for the whole world. This means it can focus on story-telling and developing deeper relationships with both retail partners and end consumers, and that is leading to less price-sensitivity the company’s managing director Simon Gillham describes to Rob Corder.
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