Casio is opening its first mono-brand concept store in London next month to showcase the brand’s full range of watches.
The Covent Garden outlet occupies two floors with almost 1000 square feet of total space. It opens to the public on April 22.
“We’re very much looking forward to opening our first premium retail store in one of London’s most prestigious retail neighbourhoods,” said Tim Gould, Casio head of marketing.
“People will get to experience Casio’s unique technology and designs, expressed in truly innovative ways throughout the store, making their shopping experience a truly memorable one,” he added.
The design of the store marries the historic red brick fabric of the Covent Garden to materials and styles that draw inspiration from the Casio watches that will be displayed.
“Each premium Casio watch brand is now defined by physical materials, taken directly from the products themselves. Whilst we are re-appropriating industrial materials to tell the Casio toughness story, our design concept uses them in much more refined and sophisticated way,” explained Julian Harriman-Dickinson, creative partner at HarrimanSteel, which has designed the concept store.