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Casio puts pedal to the metal with latest Edifice release

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Casio has expanded its Edifice offering with a new Honda Racing collaboration.

The launch is based on the brand concept of “Speed and Intelligence,” and the same authentic paint used in the red badge on Honda Racing cars is used on the watch dial.

The collaboration between Honda Racing and EDIFICE, both of which have origins in Japan, has evolved since 2018 from a shared dedication to leveraging high-tech capabilities in their global pursuits.

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Taking as its base model the EQB-2000, with case design inspired by the suspension arms on formula race cars, the new EQB-2000HR is a high-performance chronograph with a color scheme that features the striking hue Honda has used for its iconic red badge.

With roots in the design of the RA271 — a Honda race car that was the first entry by a Japanese automaker in an F1™ race in 1964 — the red Honda badge is a symbol of the company’s racing spirit that appears exclusively on its speed-delivering Type R cars, among commercially available cars.

The same genuine paint used in this red badge is employed to color the X at the center of the watch dial, making it appear as a symbolic icon to achieve a striking and powerful watch design.

In addition, the Honda Racing Corporation “HRC” logo, which has been newly updated this year, is positioned at 3 o’clock on the dial, and a logo commemorating the 60th anniversary of the Suzuka Circuit’s establishment in 1962 by Honda is engraved on the case back.

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