Casio has unveiled a grand new £10,000 stand for next week’s Company of Master Jewellers Spring trade event in Birmingham.
Casio watches has also published a standalone supplement in the CMJ’s Facet magazine to showcase its premium brands to the company’s retailers.
The high tech stand features LCD screens and an interactive Bluetooth feature to demonstrate the Bluetooth capabilities included within Casio’s G-Shock watches.
Tim Gould, Casio’s head of marketing, said: “Investing in this stand for the CMJ show is part of our strategy to focus growth of our premium watch brands through quality independent retailers. Partnering with quality independent retailers is very important to us and we have also invested heavily at store level to support our premium brand accounts.”
The Facets magazine supplement focusing on Casio’s premium brands also offers CMJ retail partners the chance to attend the British Grand Prix at Silverstone as a guest of Casio’s Edifice brand, a sponsor of the Infiniti Red Bull Formula One team.