Casio G-Shock’s current marketing campaign is promoting its Gulfmaster with Quad sensors (GWN-Q1000) as the hero model for AW16.
The multi-channel campaign, dubbed Conquer the Sea, features brand ambassador Andrew Cotton, one of the world’s best big wave surfers, preparing for his winter season in Portugal as he embarks on ‘The Journey’ to find a new unsurfed wave spot.
The campaign includes print advertising, supported by digital and social media.
In the two weeks since the first Conquer the Sea video went live online, it has been viewed over 26,000 times on YouTube and 132,000 times on Facebook.
Tim Gould, Casio UK head of marketing, says that multi-channel marketing is designed to help the brand’s UK retailers. “We know that the G-Shock target customers are consuming more and more digital content, and our investment in this campaign is just one of the ways in which we are supporting our retail customers to generate sales this Christmas.”