Casio extends Infiniti Red Bull contract to 2015


Casio has confirmed that it has renewed its contract with Infiniti Red Bull Racing until 2015.

The watch giant has been sponsoring the Formula 1 team since 2009, with its brand Edifice an official partner of the Infiniti Red Bull Racing team.

Edifice will be the team’s official watch for the 2014 and 2015 racing seasons. As part of the deal the brand’s logo will appear on the nose of the racing cars, the drivers’ suits and the mechanics’ uniforms.


The watch brand will also use imagery of the team in its advertising campaigns and will work with the racing team on collaborative timepieces.

Casio senior managing director and senior general manager of global marketing Hiroshi Nakamura said: “Our partnership with Infiniti Red Bull Racing, the World Champion four years running, has been very effective for worldwide promotion of the Edifice brand.”

Infiniti Red Bull Racing team principal Christian Horner added: “We are delighted to announce the continuation of our relationship with Casio, who are one of our longest-standing partners, having first joined us in 2009. Since then we have built up a close alliance, which is due to our mutual understanding of the exacting nature of the environments we operate in. Accuracy, attention to detail and reliability are core values of Formula One, Infiniti Red Bull Racing and Casio. We’re very pleased that this partnership will continue until at least 2015.”


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