Goldsmiths has rolled out Casio’s premium brands across all of its 93 stores nationwide.
During their first month in store the Casio G-Shock, Edifice and Baby-G brands have reported 85% week-on-week uplift.
The expansion across all of Goldsmith’s stores took place in August with the brands that range in price from £110 to £1,180. So far the bestselling watch in value is the G-Shock MTG-S1000D, which retails at £880.
“Goldsmiths are an important retail partner for us,” says Casio’s senior consumer marketing manager Jennifer Kelly. “Our premium brand watches, G-Shock, Edifice and Baby-G, are perfectly positioned to appeal to discerning Goldsmiths customers. New marketing plans we have in place for the next few months, which includes tagged advertorial placements in key men’s lifestyle and tech titles plus an online banner ad campaign to drive traffic to Goldsmiths.co.uk will bring new Casio customers into stores as we lead into the festive buying season.”
Casio has further supported Goldsmiths throughout the summer with a pop-up G-Shock trailer in Manchester and Birmingham, which led to a 449% week-on-week sales spike at Goldsmiths in Birmingham.