Casio at Harrods launches UK pop-up tour


Casio has gone large at Harrods with the prestigious department store’s biggest stand-alone pop-up shop.

The 949sq ft space on the fifth floor opened on Friday showcasing the company’s G-Shock and Edifice watch brand’s and will remain in place until Sunday 19th July.

Casio’s two previous pop-ups at Harrods, last year and in 2013, were just over two thirds of the size.

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Tim Gould, Casio’s head of marketing, said: “The success of our previous two collaborations with Harrods has led to the opportunity to increase our presence in the store this year. Our positioning, aligning us with fashion brands Moncler and The Kooples, gives us the opportunity to reach out to those same target customers.

“We’ve also responded to customer requests for more diverse product and ranges, so have included exclusive lines across G-Shock and Edifice for this campaign”.

The pop-up boasts dedicated areas for G-Shock, Edifice and Baby-G and features two G-Shock pieces exclusive to the Harrods pop-up, the MRG-G1000B (£2,200) and MRG-G1000D (£2,000).

Following its Harrods appearance, Casio will take its premium lines on the road, touring major cities in the UK including Manchester, Birmingham and Bristol with a travelling pop-up shop at retail partners.

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Tags : Baby GbirminghambristolCasioCasio; G Shockdepartment storeedificeharrodslondonmanchesterpop upuk tour
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.