The Casio G-Shock and the Rolex Submariner are the top two most popular watches based on Google searches, new research claims.
Data published by Karus Chains reveals that the Casio and Rolex models share the number one spot, with each watch generating 2.95 million searches per year.
Using Long Tail Pro software and Google’s Keyword Planner tool, 23,500 keyword search terms associated with over 50 of the most popular watch brands were analysed over a two-year period.
The top 50 watches had a total of 29.5 million searches on Google for the 12 month period March 2015-February 2016.
Karus Chains said the main findings were as follows:
- Rolex is the most popular brand with 4 watches in the top 12.
- The USA is the number 1 search market for 11 of the top 12 watches. The exception is the Casio Edifice where India is the number 1 search market.
- The Seiko 5 is the only watch in the top 12 that has not seen any growth in search volume between 2014-2015.
The Apple Watch was excluded from Karus Chains’ latest report as the search numbers for the Apple Watch were included in a separate report that it published in February 2016.