Cartier has returned to some of its design codes of the 1980s for a suite of Tank Must watches with stripped back burgundy, blue and green dials, shorn of hour markers and decorated with only with a subtle Cartier logo just above centre.
Cartier is labeling its Tank watches small, large and extra large; a nod to the current trend for gender-neutrality, perhaps.
The colourful, quartz-based, Tank Must family is in the large size, which in this case is 33.7mm tall by 25.5mm wide and more likely to appeal to female customers.
They retail for £2,490.
Also in the large size, and in burgundy or blue colourways, are two Tank Louis Cartier watches that house in house manufacture automatic movements.
They have 18ct gold cases and alligator leather straps in matching colours to their dials.
The dials are not, in fact, all blue or burgundy, but have rectangular insets of the colours on a background of gold or silver.
Colourful straps are also coming on entry level Tank Must watches, which use a Solarbeat photovoltaic movement that Cartier says will keep ticking unattended for 16 years if exposed to a bit of sunlight from time to time.
There are small and large versions of the watches, which have classic white Cartier Art Deco faces with black Roman Numeral hour markers.
They are on sale for £2,390.
The range of new Tank references for 2021 is too extensive to describe them all; a total of 17, according to the Cartier team, so customers can pick from three sizes, steel or precious metals, with or without diamonds, and mechanical or quartz movements.