A 1970 Cartier Crash set a new world record price yesterday, selling for $884,972 at Sotheby’s Important Watches: Part I auction, which took place in Geneva.
“The Cartier Crash is one of those special watches that everyone has heard of, but we rarely have the privilege of handling. The high demand we saw for this exceptional piece echoed throughout the sale,” says Mikael Wallhagen, Sotheby’s European Head of Watches.
The fall auctions in Geneva are racking up record results for a number of brands, particularly independents such as F.P. Journe and Philippe Dufour.
Cartier prices, particularly for rare pieces from Cartier London and Cartier Paris in the 1960s and 70s, have been rising sharply over the past year.
The Crash watch almost eclipsed what was supposed to be the star lot of the auction, a Rolex Cosmograph John Player Special Daytona reference 6264, which just nosed in front, hammering for $977,914.
A second Cartier, also made in London — the Tank Cintrée Yellow gold wristwatch made in around 1975 — also set a world auction record of $345,650.