Carl F. Bucherer burnishes its watchmaking credentials by joining Fondation de la Haute Horlogerie

SIHH in Geneva is the biggest event of the year supported by FHH. The organization also supports Miami Watches and Wonders.

Carl F. Bucherer, the watchmaking business owned by global retail group Bucherer, has joined the Fondation de la Haute Horlogerie (FHH) as its 44th partner-brand.

FHH was established in 2005 by Audemars Piguet, Girard-Perregaux and the Richemont Group. Its objective is to promote Fine Watchmaking worldwide.

Carl F. Bucherer’s history dates all the way back to 1888, making this year its 130th anniversary. During the early 2000s, the company made progress towards its goal of becoming a manufacture and released its first inhouse movement in 2008.


Since then, Carl F. Bucherer has continued to develop its R&D and manufacturing at a new production site in Lengnau, near Biel, Switzerland.

Carl F. Bucherer has been growing its retail network in the United States this year, having taken control of its own distribution. Parent group Bucherer bought Tourneau in January this year and Baron & Leeds in August.


THE BIG INTERVIEW: Sascha Moeri, CEO of Carl F. Bucherer and Group Executive Committee member of Bucherer

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