Rado has named Cameron Norrie among its YoungStar cohort of brand ambassadors.
The British tennis star is a citizen of the world, having been born in South Africa and raised in New Zealand before turning professional and representing Great Britain since 2013.
He is currently enjoying his highest ATP ranking of 29th in the world and won his first tour title at the Mifel Open in Los Cabos, Mexico.
As part of his work with Rado, Mr Norrie will be seen in a Captain Cook High-Tech Ceramic timepiece.
“I admire the precision, dedication and craft skills that are essential to watchmaking and tennis alike, and am very happy to join the Rado team. I also like the look of the Captain Cook – the open- dial view of the movement is fascinating – and will take great pride in wearing it,” Mr Norrie says.
YoungStar is part of Rado’s broader associations with tennis that include acting as Official Timekeeper for a variety of international tournaments and supporting emerging talent.
One of the scheme’s greatest successes was its association with Ashleigh Barty, who has risen to become the world number one ranked player by the ATP and this year’s Wimbledon champion.