Calvin Klein’s first digital watch, Future, was just one of the brand’s models being showcased at the Company of Master Jewellers trade event in Birmingham at the weekend.
The fashion label’s watch and jewellery business is a joint venture between Calvin Klein and Swatch Group, which owns 90% of the business.
Calvin Klein is also the first Swatch Group brand to join the CMJ and, as the Swiss watch giant does not discount, instead offers an annual rebate to the buying group’s members purchasing its watches. The brand first exhibited with the CMJ at its previous event in February.
Calvin Klein is very much focused on increasing its number of independent UK doors with a target of 100 new accounts for 2015, of which 56 are already accounted for.