Calvin Klein Watches & Jewelry has launched its 2019 global advertising campaign featuring its latest releases.
The new campaign, named ‘NO TIME LIKE THE FIRST’, aims to capture what the brand describes as the carefree and authentic experiences of youth today.
The brand detailed how setting it on the open road was a move to show a coming-of-age concept which exposes the emotion of experiencing something for the first time, from a first love or a first joyride.
In a series of images featuring campaign talent Cara Taylor (USA), Justin Martin (USA), Kohei Takabatake (Japan), Hyun Ji Shin (Korea) and Roos Van Elk (The Netherlands), photographer Lachlan Bailey attempts to remind readers and viewers that there is no time like the first.
CK says the campaign has been designed to push boundaries with a range of bold and authentic design pieces, as well as statement watches with new colors, stripes, chains and cuffs.
Highlights include the youth-inspired #mycalvins watch collection for her which is available in three tone-on-tone sets.
For men, the fraternity collection features three-hand timepieces in seven contrasting models that integrate striped textile colored NATO or vintage-style leather straps with multiple dial variations and colorways.
Calvin Klein says the 2019 campaign is a continuation of the youth-minded #mycalvins program.
It launched globally on April 2 and will be supported by digital, social media, high-impact outdoor locations and print.