California cool comes to Liberty department store with exclusive Nixon watch launch


The Californian cool of watch brand Nixon is creating a clash of cultures when it introduces an exclusive limited edition timepiece at Liberty, the venerable London department store that can trace its history back to 1875.

The incongruous positioning is not lost on the watch brand, which says that the launch of its London Time Teller blends the relaxed vibe of the Southern California lifestyle that is engrained in Nixon’s DNA with British fashion heritage.

“The collaborative watch is an edgy style-hybrid, perfectly uniting the two cultures and their distinct style personalities,” Nixon says.


The retailer and watch brand believe their mixed heritage creates a multiplier effect. “Nixon x Liberty of London Time Teller reimagines a Nixon classic with a marbleised, tortoise acetate bracelet adorned with unexpected pops of teal. The polished rose gold bezel is paired with a tonal, rose gold dial giving the watch an elegant appeal to both men and women,” the promotional literature explains.


Production is limited to 100 pieces, each of which is presented in customised box using Liberty’s signature  floral  design. The caseback has both the Nixon and Liberty names engraved.

The watch goes on sale today (October 10) priced at £130.


Previous articleLack of social media engagement is costing retailers sales
Next articleRedd Retail reaches out to marketing & merchandising teams at WatchPro Awards


Please enter your comment!
Please enter your name here