Bvlgari part of $560k project to revive ‘Area Sacra’ archaeological site


Bvlgari has played its part in the revival of Rome’s ‘Area Sacra’ archaeological site in Largo Argentina.

The watch brand entered into a signed agreement with Roma Capitale to make a €560,000 donation to the site which will enable it to reopen to visitors and tourists.

The investment has been added to the remaining €485,593 of the funds allocated for the restoration of the Spanish Steps as per the agreement signed with Bvlgari in 2014 in which it was established that any remaining moneys would be allocated to other projects preserving the cultural heritage of Roma Capitale.


The planned work will see the building and installation of walkways that will make it possible to explore the area safely, turn an area which is currently used to store artefacts into a museum, and set up all the services the public will require for a comfortable enjoyment of the site.

The Capitoline Superintendency is carrying out the necessary procedures to conclude the planning phase and to commission the work whose completion date is estimated for mid 2021.

Jean-Christophe Babin, CEO of the Bvlgari Group, commented: “We are very proud of this further gift to the Eternal City: after the restoration of the Spanish Steps, which have always been a meeting point from Romans and tourists, we will enhance another site at the centre of the social and spiritual life of the ancient capital.”

He added: “Visitors will at last be able to admire beautiful and important remains from close quarters, in a square surrounded by Renaissance and medieval buildings. A cultural breath that only a city such as Rome can offer the world.”

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