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ALTERNATIVE BUSINESS BRIEFING: Luxury watches in the gig economy - WatchPro USA

ALTERNATIVE BUSINESS BRIEFING: Luxury watches in the gig economy

American start-up Eleven James wants to bring luxury watches to the masses by renting them to customers paying a monthly subscription. The company’s chief executive, Olivier Reza, is heir to the Reza jewellery fortune and a board member of Sotheby’s, so his ambition is far from out of kilter to his ability to make it … Continue reading ALTERNATIVE BUSINESS BRIEFING: Luxury watches in the gig economy