Bushby’s GB&RS signs sales partnership with UK PlayWatch distributor


Giles Bushby’s GB&RS watch company has struck its second sales partnership in as many weeks.

The mutual sales partnership with Preferred Developments Ltd, UK distributors of Italian watch brand PlayWatch, will see GB&RS promote PlayWatch while Preferred Developments Ltd will use its mailorder and online concession channels to promote Bushby’s Minster1949 and SwissEmporio brands.

PlayWatch is a vibrant Italian-designed, colourful fashion watch brand.


Bushby told WatchPro: “I think PlayWatch is a really refreshing addition to the GB&RS stable. It will give colour and vibrancy to a window and has wide consumer profile appeal. We are delighted to form another strategic sales partnership, David has already listed the GB&RS brands and we are very pleased to present this brand for our mutual benefit.”

PlayWatch will have its first presentation by Bushby at the AIS INDX show in Solihull this week, where it will be shown with Minster1949, SwissEmporio and Haigh&Hastings.

David Godfrey, chief executive officer of Preferred Developments Ltd PlayWatch’s UK licensee, added: “We are delighted to have teamed up with Giles at GB&RS to further our distribution of PlayWatch in the UK. Our specialty sales channels in traditional mailorder and  online concessions have already benefitted GB&RS brands and we are looking forward to the continued growth of PlayWatch through sales to more traditional channels.”

In January GB&RS announced a mutual international sales partnership with Australian watch brand Haigh & Hastings.


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