Bulova is rolling out a 10-part series on Youtube that charts the history of the brand across the 20th century.
Hosted by Michael Benavente, managing director for Bulova in the United States, the series draws on stories from throughout the American watchmaker’s 145-year history.
Guests include experts, collectors and editors from the world of watchmaking along with figures associated with Bulova in fields ranging from media and technology to aviation and music.
They include former NASA Launch Director and Director of Shuttle Processing, Bob Sieck, who explains Bulova’s key part in both the Gemini and Apollo space missions, Nile Rodgers who shares his own personal connection to Bulova and explores Bulova in music and American history, David Graver, Editor in Chief of Cool Hunting, who speaks about Bulova pioneering the advertising world.
“This Collector Series captures Bulova’s spirit of invention and details the pursuit of innovation and technology both within the timepiece industry – and beyond,” says Mr Benavente.
“I am honored to have spoken to some of the world’s top taste-makers to help Bulova tell its unique history of firsts and speak on topics that are still relevant today.”