Bulova UK sales up 52.7% in 2012


Bulova UK has announced significant sales growth during 2012, with a year-on-year sales increase of 52.7%, according to retail analyst GfK.

The US brand says it is now poised to evolve in the UK market over the next three years.

Steve Ramsay, managing director of Bulova UK said: “We are a multi branded company with a heritage built on design and technology and our 2012 strategies for both the brand and the product allowed for significant increases in brand share, sales and points of distribution.


“Further product development and innovation continues at pace and we all look forward to Basel this year.”

Ramsay notes that its men’s Precisionist chronograph and Ladies Precisionist Fairlawn collection – both of which were launched in the UK last year – were particularly popular with consumers.

He added: “The market is testing, but we aim to grow organically and through new distribution. Without our valued customers and our business relationships we could not have achieved success, so I sincerely thank everyone involved and with 2013 already well under way, we plan for mutual and joint success.”

Bulova’s 2012 campaigns included working with women’s magazine Glamour on a national Face of the Brand project, as well as placing watches on the wrists of some of the male stars of TV show Made in Chelsea.

The brand announced the arrival of its Gregory Thumm last week.

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