Bulova UK has partnered with women’s fashion magazine Glamour and high street watch and jewellery retailer H. Samuel for the launch of a new model scouting campaign to find the female ‘Face of Bulova’.
The competition was launched today and a winner will be chosen in time for Christmas 2012.
The initiative has also helped to launch four styles of Bulova watch inspired by New York. The four designs will also be sold through H. Samuel stores, targeting customers shopping for a “desirable, fashionable watch brand.”
The competition is open to readers of Glamour and will be promoted via a large scale magazine and online campaign running over seven months. Visitors to H. Samuel stores will also be encouraged to enter, through the jeweller’s in-store marketing and online and social media campaigns.
Gemma Miskimmon, H. Samuel watch buyer said: “It’s exciting to be able to influence the face of the brand.
“Her character, personality and style will not only bring Bulova to life, but influence the look of our store displays. We’re proud to be selling the finalist watches exclusively within H. Samuel.”
A shortlist of six finalists will be drawn up and announced in the magazine, after which they will be invited to London for a modelling photoshoot wearing Bulova watches.
Readers of Glamour magazine will then be invited to vote for their favourite Face Of Bulova and a finalist watch design, before a winning face and watch are chosen.
The winner will scoop a three-day VIP trip to New York and full-scale photoshoot in Glamour, plus a watch. They will also feature in Bulova’s Christmas advertising campaign.
H. Samuel’s Westfield White City store will host an exclusive in-store Glamour magazine reader event following the winner’s announcement.
Liam McAllister, Bulova’s UK product marketing manager said: “The campaign is a great opportunity for Bulova to generate a multiplatform experience through in-store, print, online and social media as well as cultivating the 20-30 female consumer. It is an exciting campaign for all involved.”