The LinkedIn profile of New York-based Thierry Casias, principal at Gaspard & Co and creative director for Bulova for the past eight years, says he has been the creative lead overseeing the watchmaker’s product design team and overseen the relaunch of three brands from the company portfolio.
Mr Casias has implemented new product development strategy and been responsible for bringing design capabilities in-house, shortening development timelines so they react more readily to fashion and market trends.
This is the sort of vital creative and management work that revives businesses, and Bulova is certainly a brand on the move.
With such a rich history, there are plenty of references to draw from, and today Bulova has returned once again to the classic 1972 Oceanographer ‘Devil Diver’ watch for a modern reissue in its original bold orange dial color.
Bulova was supplying watches to the US military in the 1960s and 70s, and the Devil Diver got it name for its water resistance of 666 feet, which was printed on the dial instead of the metric 200 metres used by Europeans.
Today’s reissue comes in a 41mm steel case with a black rubber strap.
The $750 steel three-hander is powered by a self-winding mechanical movement with a 42-hour power reserve.
It has a stainless steel screw-back case and screw-down crown, a black and orange unidirectional bezel and luminescent markers and hands.