Bulova is building on its partnership with Frank Sinatra Enterprise by collaborating with the Frank Sinatra School of the Arts to create a special version of Fly Me To The Moon for the watchmaker’s Youtube channel that aims to bring attention to the school’s work.
“We are excited to support a New York school that has worked hard this year to stay afloat,” says Michael Benavente, U.S. managing director of Bulova.
“This project is born not only from the desire to help a New York School, but from Bulova’s commitment to encourage young musicians to discover our American music heritage and culture.”
For this project, Eddie Sears, creative director of Ultra Music record label and creator of electropop act, Rocket Pengwin, mentored a group of ten senior students, majoring in voice, violin, trumpet, French horn, cello and bass trombone.
“During these challenging times, schools, teachers and students have struggled to continue their programs online,” says Frank’s daughter Tina Sinatra.
“It is an act of strength and resilience, especially in the field of performing arts, and I am happy that my father’s song can inspire today’s students to express themselves freely and persevere. Dad’s wish was that future generations would find his music and reinterpret it just as he did throughout his career. On behalf of the Sinatra family, I thank Susan and Tony Bennett for founding the Frank Sinatra School of the Arts as we all celebrate the graduating Class of 2021!”
Bulova has created a range of watches with Frank Sinatra Enterprise including an automatic piece named Fly me to the Moon.