Bulova signs three year partnership with Grammy organiser and unveils first co-created watch

Bulova Grammy

Bulova Watch Company and The Recording Academy in America, best known for the Grammy Awards, have revealed their first co-created watch collection.

The Grammy-inspired watches are based on Bulova’s Precisionist line powered by the watchmaker’s three-prong quartz crystal Precisionist movement.

Each model is made from stainless steel with a matte black dial with gold accents, a calendar feature, curved sapphire glass and a screw back case featuring the Grammy logo.

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“We are honoured to partner with The Recording Academy and to be part of the Grammy family,” said Jeffrey Cohen, president of Bulova. “Both music and time mark moments that stay with us.”

The partnership between Bulova and The Recording Academy is for three years, and will see the two organisations collaborate on an activation called Moments in Time, which focuses on the unique moments in our lives that we associate with iconic Grammy-winning music.

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Tags : bulovaGrammy AwardsmarketingpartnershipThe Recording Academy
Rob Corder

The author Rob Corder