Bulova has signed a three-year sponsorship agreement to become Manchester United’s official timekeeper and global partner.
The English Premier League football club and the watchmaker are said to share a rich history and pioneering spirit.
As the club’s official timekeeper, Bulova branding will be prominent on the scoreboards at Old Trafford, feature on the stadium’s digital advertising boards during all Premier League home matches and seen daily on MUTV. Bulova will also produce co-branded timepieces using the Manchester United crest.
The global partnership will also see specially-crafted Bulova timepieces displayed around Manchester United’s Old Trafford stadium, including in the players’ dressing room, at the Club’s Aon Training Complex and its offices in Manchester, London and Hong Kong.
Manchester United group managing director Richard Arnold said: “Although from very different industries, Bulova and Manchester United share many common values. Founded within years of each other, we have both grown to become global leaders in our fields and the first to achieve many new innovations and milestones. We are confident that the popularity, craftsmanship and accessibility of Bulova’s products, combined with the club’s ever-growing global fan base will make this a successful partnership.”
Also pleased with the relationship, Bulova Corporation president Gregory Thumm commented: “Everything we do here at Bulova, is based on preserving our 138-plus years of traditions. Innovation and thinking from the inside out, are common traits of both Manchester United and Bulova Corporation, where we continuously strive to be the best in our respective fields. I believe that sharing these core values provides the chemistry for an amazing partnership between our two organisations.”
A global company, Bulova has offices in New York, Canada, China, Hong Kong, Italy, Japan, Mexico, Switzerland and the UK, along with authorised distributors in 37 countries.