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Bulova showcases Frank Sinatra’s love of watches in anniversary interview with daughter Tina

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Marking the date of Frank Sinatra’s birthday on December 12, Bulova celebrated one of the world’s most iconic vocalists in an exclusive video discussion with Frank’s daughter, Tina Sinatra.

As part of the conversation, Tina Sinatra went into great depth about her father’s love of horology.

She reminisced: “No one respected time more than my father, he never liked to keep an audience waiting. He often said, ‘If you’re not early, you’re late.’ Dad’s association with Bulova spans over six decades and we are proud to continue the relationship into the 21st Century.”

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That Bulova connection to Frank Sinatra began in the early 1950’s during the Sinatra Show on CBS and later that decade on ABC, in which the brand was the sponsor.

Watch the interview in full, here:

The singer was also known to be a wearer of Bulova timepieces throughout his life.

Paying tribute to the legendary performer, Bulova recently unveiled its new Frank Sinatra timepiece collection with design inspiration from the 1950’s and 1960’s along with unmistakable branding elements of the famed musician.

The Frank Sinatra collection features an assortment of ten timepieces in a variety of case shapes and designs, each of which are named after some of his most beloved songs.

The video interview dives deep into the memories of Frank, just in time for the holidays, and the relationship between Frank and Bulova.

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Alex Douglas

The author Alex Douglas