Bulova Precisionist watches are believed to have made history last week, being worn during the first successful sailboat expedition across the McClure strait in the Canadian Arctic.
The brand took part in the sailing adventure, dubbed a A Passage Through Ice, sailing the Arctic circle off the coast of Alaska to complete the most Northern northwest passage ever accomplished by a sailboat.
The expedition team, Edvin Buregren, Nicolas Peissel and Morgan Peissel, wore Bulova Precisionist’s Champlain collection during the three-month trip, which tracked the depleting polar ice caps.
The boat – a 31ft vessel – sailed from Newfoundland, Canada to Greenland.
Bulova is said to have “a history of world firsts”, being the first brand to advertise on television and creating its Accutron, the world’s first fully electronic watch in 1960.
Edvin Buregren said: “The Arctic is melting at an alarming rate and is clear proof of our disharmony with the planet. By sailing this newly opened route we hope that our expedition will play a small part in bringing further attention to climate change and contributing a larger shift in attitudes.”