Bulova’s managing director in the UK has been promoted to oversee the watch brand’s operations across Europe, the Middle East and Africa (EMEA).
Steve Ramsay has been appointed to the newly created role of managing director for EMEA as part of a management restructuring across the region.
Bulova president Gregory Thumm commended Ramsay for his proven track record, saying: “I am confident that given the strategic thinking, business acumen and leadership skills that Steve has, means that our regional teams will continue to deliver outstanding results and outperform expectations. I congratulate him on his promotion and look forward to a positive partnership.”
Ramsay joined Bulova in 2011 with a track record of brand-building in fast-moving consumer goods (FMCG) and the luxury goods sector. During his career Ramsay has served as UK managing director of Corum watches, UK general manager of Alfred Dunhill and managing director of Gucci timepieces, although perhaps his most successful brand-building exercise was establishing Haagen-Dazs ice-cream in Europe.
Ramsay added: “Europe is a mix of many business cultures and the Bulova brand has an undoubted pedigree and history and as is proving to be a very attractive proposition to the EMEA consumer. I am blessed with already having a great team around me and I look forward to adding to that in the near future. Let’s not forget our customers and distributors who all assist in the mutual drive towards a greater and profitable share of the watch market.”