Bulova UK will now be stocked in eight additional Beaverbrooks stores, including Westfield London, York, Chester and Trafford.
The increased presence of Bulova in UK is said by the brand to follow a positive first quarter of 2013, which has been driven by the popularity of the Precisionist collections and its women’s styles. The brand hopes that the additional doors with high street multiple Beaverbrooks will help boost consumer brand awareness.
Bulova UK managing director Steve Ramsay said: “The opening of additional doors in selected Beaverbrooks stores around the country will help to increase our brand visibility across the UK and ultimately lead to incremental sales. With the brand making significant strides in 2012 in brand share, sales and distribution, these doors mark a positive start to the year for the Bulova brand during which we hope to further strengthen and extend our business relationships to enjoy mutual success.”