Bulova inspired by Ol’ Blue Eyes with range of retro watches dedicated to Frank Sinatra


Bulova has created a collection of watches dedicated to Frank Sinatra.

Bulova’s connection to Frank Sinatra began in the 1950’s during The Frank Sinatra Show television program, also known as Bulova Watch Time, which the brand sponsored.

The singer was also known to have worn Bulova timepieces throughout his life.


“No one respected time more than my father, he never liked to keep an audience waiting. He often said, ‘If you’re not early, you’re late.’ Dad’s association with Bulova spans over six decades and we are proud to continue the relationship into the 21st Century,” says Frank Sinatra’s daughter, Tina Sinatra.

There are ten watches in the collection, which draws inspiration from styles of the artist’s heyday in the 1950s and 60s.

Three round watches are named Fly Me To The Moon. They have fluted dials in black, white and silver with the Sinatra signature at 6 o’clock.

Two come from the Young at Heart range of tonneau-shaped gold-plated watches in brown or white sunray dials.

All watches use Miyota 8215 automatic movement that can be seen through an exhibition caseback.

Discover Bulova:

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  1. My father always said “you can take the measure of a man by his watch & the shine of his shoes”. Starting with an inexpensive, but oh so grown up watch, at age 6, I was hooked. I don’t collect, I wear… a group of watches… depending on mood & activity. After spending a small fortune on repairs & battery replacements for “so called” status brands”, I’ve returned to my dad’s brand.. I’ve made two recent Bulova purchases, However, being both a Calum Scott & Frank Sinatra fan, I wish I had waited. My only consolation is that, despite having paid a bit more, I made both purchases at a local independent jeweler. Thank you for both a memory of dad and 2 oft commented-on time pieces.


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