Winners of this year’s Grammy Awards have been gifted a special edition timepiece to commemorate their success.
The watch (pictured below] dished out to those who walked away with the top accolade in music features ‘Grammium’ – the same custom alloy that creates the lustrous gold of the gramophone statuette that is presented to Grammy recipients.
Bulova enjoys a longstanding partnership with The Recording Academy and was present once again fir the 62nd show weekend.
To kick off Grammy Weekend, The Recording Academy and Bulova hosted their annual brunch event at the Grammy Museum.
Attendees were treated to an intimate Q&A between singer-songwriter Fletcher, and Scott Goldman, vice president of the Grammy Foundation, as well as a live, unplugged set from the artist’s EP.
The following evening, guests attended the Grammy Awards Show where, for the first time ever, Bulova provided a branded countdown clock to advise attendees on how much time was left until the show.
“We are honored to be part of the most anticipated weekend in music,” said Michael Benavente, U.S. managing director of Bulova. “Every year provides another moment for us to celebrate our partnership with The Recording Academy and showcase our ongoing music projects and products.”
Bulova has an established history within the world of music, having aired the first ever national radio commercial in 1926 and launching the first clock radio to the market.